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If you are looking to see how much your melmac is worth, you can read this post. I am sorry that I cannot answer all of your questions - but if you look hard enough on this blog, I think you will find most of your questions answered.
Friday, April 5, 2013

British Toys Out of the Kitchen Plastic

Plastics Out of the Kitchen and Into the Hands of Babes

Although America's melmac dinnerware and kitchen craze was mid forties through the late fifties, and we were making plastic everything, England and Australia were too!

Rare Melamine Puzzle Toy from UK
Gorgeous London mottled plastic toy survived all these years, available at Etsy
You can read my previous article about Bessemer Plastics and how Australia was making great kitchen designs. What about England? When one thinks of England we think of china and ceramic tea sets, but what about plastic?
llandr etsy shop vintage united kingdom plastic puzzle
Courtesy of llandr on Etsy

British Cyanamid was indeed using plastics for household wares to toys to picnic ware sets. If you were out at a picnic in your pretty woven basket of goodies, you may find their version of beetleware (named Beatl brand plastic dinnerware) to eat off of. Lovely egg cups and luxury kitchen items all made of high quality melmac, melamine, bakelite, and plastic. Radios, modern designed lamps, and boutique items. It is true in the UK, plastics were everywhere you looked.

frenchvintagedream united kingtom plastic bus toy
This lovely double decker bus was made in England and is available at frenchvintagedream on Etsy

Plastic Toys for Girls and Boys: What Were THEY Playing With?

When you think of your childhood and what you played with, it often brings a smile to your face. Showcased here are some English toys so you can see just what toys were produced in England.

As for the USA, if you ask your dad or grandfather, and they lived in the United States,  most likely during the 30's to the 50's they had toys that were also made in the States. That was the time of Industrial USA.  You would be shocked at the tin toys , cars, trucks, and sand pails with chipping paint they were allowed to play with back then.  Or the electric irons and ovens which really plugged in....now considered a fire hazard that children used to play with. Oh yes, things were much different then.
Plastic toys from England in Southern Bella Vintage on Etsy
SouthernBellaVintage on Etsy shows this English toy Abacus by Invicta, made in 1970 only $6.99


Industrialism Vanishes in the USA

My how the times have changed. Enter the 60's and 70's and all the cheap Japanese, Taiwan, or Hong Kong imports. This was the start of a new era, where the US could obtain cheaper toys by not making them ourselves, and our government felt good about that since it helped these other countries by stoking their economies. Not to mention, these items could be purchased for less and sold for more. Unfortunately this idea backfired as  the cost of doing business in the US would soar and our country would go from powerful to poverty.  By the 80's and 90's not much was produced here anymore. Once America had so many doll companies it never had to import a plastic children's doll, but today, flip it over and see if it's not made in China.

plastic toy england frenchvintagedream on etsy
Find this vintage plastic baby doll at the shop FrenchVintageDream on Etsy


Wednesday, April 27, 2011

For the Love of Beetleware, England, and the Conspiracy Theory

The London Beetleware Backstamp! These lovelies available at Palaver! 
In the 1930's Beetleware, a thin plastic type material was used for just about everything here in the States.  But just what was it?  Beetleware, was a division of American Cyanamid out of New York. The "urea formaldehyde powder" had actually "technically" originated in London (therein called Beatl, or Beetleware) circa 1925.

The Beetlware American backstamp.  You may just see the tiny "B" in the shield more often than not.

It's use here in the States should be credited to Christian A. Kurz, Jr. (of Kurz-Kasch Company, Dayton Ohio) who was traveling in England, and saw this in use. He was a custom molder here in the states, and it was he who convinced American Cyanamid to start the licensing, and import of it here.  If Kurz-Kasch sounds familiar, it's because they are still in business today and have a long industrial history here in the States!  Read how it came to be here, in Jeffrey's book.
Dish Samples from my collection. Note the one on far right has wood in it!
So it was that back in the late 1920's and early 30's London was using Beetleware everything.  Their designs were so mod and you'll see so many neat mustard pot and egg cups. Talk about upscale plastics - the Brits had some amazing stuff!  I especially want to mention they made a lot of mottled colors, the confetti type blues and greens, quite lovely.  Check out these pudding bowls to see how lovely and well made they were!


Gorgeous Pudding Bowls , $15.27 bargain priced at Palaver (price subject to current exchange rate)


Here in the States, circa 1933, just about any color of Beetlware was available! Note, no mottled or confetti colors in this ad! From Beetleware President's lips, a customer was happy with her lavender toilet screws!!!
A New Yorker ad from 1930 boasts about the "new Beetleware" having unbreakable cups, tumblers, and mugs. Some of the colors mottled and translucent.  By 1933, more bold brights were introduced.  Americans adored and embraced the bold colored picnic ware, knobs, electric components, travel trailer dishes, and premiums! Ahhhhh the premiums...it was boasted in a 1934 article by RS Childs, then Beetleware President that sales in 1933 of Beetleware mugs, tumblers, measuring spoons and PREMIUMS alone accounted for 16,000,000 pieces being made.  So how many pieces were really produced? Plastic was BIG! 
Post Grape and Nut Flakes Cereal Premium Bowl, with Mickey Mouse, $28 at TheFarmersWifeInIowa

This lovely premium features Orpan Annie, and is a steal at $6 from Carols Threads. 
Note how Beetlware states who is giving the premium, in this case Ovaltine! Photo: CarolsThreads

The rumors go that Melmac was introduced as a solution to the dissatisfaction of earlier picnic plastics, which would indicate that Beetlware could be a culprit of breaking, cracking, or snapping in half.I have to say the plates I have are very thin. Perhaps thin flimsiness wasn't appreciated in the long run, contrary to the 1930's claims of this super duper plastic being unbreakable, it certainly WAS.
 
United States Beetlware Dish Samples- Flimsy or not,  I love the Dishes!
MY MELMAC CONSPIRACY THEORY 
People laugh at my theory that MELMAC was just the new and improved Beetlware . It's my personal opinion from years in Marketing, that American Cyanamid was smart in many ways--seeing how well Beetleware's reception initially was, (arms wide open) but knowing they had to improve upon it they wanted an out. During this time, in 1937 melamine powder was very inexpensive and quite honestly, another plastic with some similar components as it's successor Beetlware.  Many will tell you I'm wrong, but I say to them, they were both urea formaldehyde plastics were they not? Beetleware was said to be Unbreakable in 1930 and Melmac unbreakable also were they not? Both were marketed and sold by American Cyanamid were they not?  YES THEY WERE! Recipe for Marketing Success: One cup Beetleware Powder, add some of this a pinch of that and voila, new and improved super duper plastic called Melamine, or Melmac if produced by American Cyanamid. Just my theory....you should know however both were produced by American Cyanamid over the years. In 1940's you could buy either Beetlware or Melamine!  MONOPOLY ANYONE?








If only the plastic can talk, this cup at RetroChalet.






LINKS YOU MAY LIKE:

Beetleware on Etsy
BBC Beetleware Powderpuff Dish

Read Excerpts in Jeffrey Miekle's Book

British Plastics Federation

View or Buy Bakelite and Plastics (Find Beetleware Here) From Vanished Eras.

See My 100+ Plastic Items  for sale!
Sources :
Plastics Products VOL10-11, 1934 Int,