Stetson Marcrest Melmac Plastic Dinnerware

This set, for sale has all the pieces from Etsy seller EddyEtcetera

In the 1940's every housewife wanted a new China dinnerware set, for her family or for entertaining, ceramic was pricey and often kept in the corner china closet for special dinners.  By the 1950's, melmac was the rage.  At first, companies selling plastic had to do some hefty marketing to compete with china, can you imagine the fact that their claim to fame was that it was "unbreakable" or would be replaced if broken or stained (coming from the person who worked at Meladur, she was in the replacement division, and had so many coffee cups weekly that were stained by coffee to replace.)  

Now, keep in mind melmac wasn't exactly cheaper than china dinnerware in a fancy department store, in fact, some lines were downright pricey at the time and would be on display at Macy's or Hecht's and a set for four or six would be just as costly as a high end ceramic set. Some housewives had to save for weeks just to afford a set of dinnerware.  

I have to give kudos to the marketing alliance that would make plastic dishes as expensive as ceramic, and make the housewives want them.  This however wasn't so easy on the china dinnerware manufacturers. It was direct competition to them and at first there was a whole ceramic dinnerware manufacturer alliance that plotted and planned on how to boycott the melmac and reinforce the fact their dishes were better. 

Note the tabbed sugar bowl in the Marcrest line is almost identical to the Stetson line. 

This set from Baxters Collectibles on Etsy.

By the mid to late 1960's the smart manufacturers like Stetson decided to have melmac dinnerware molded for them (by a plastics molder) and add their name to it. It was an appendage of their regular lines, so in fact if you opened a department store catalog, you would see their ceramic dinnerware plus their plastic lines too.   Smart companies like Oneida, Stetson, Russel Wright's designs, will be found both in ceramic and melamine.  Others simply refused to jump on the plastic bandwagon, and this was their loss of profits in my opinion.  At first in the 1980's when I was collecting plastic, most dinnerware collectors scoffed at collecting the plastic lines, because they thought they were junk in comparison to ceramic.  However, over time, it was realized that even the designers who designed the plastic lines put great effort into making them.  From the details and designs on the dishes to the box, marketing and promotional material. 

Stetson stems from it's owners Louis B. Stetson who started the china company in 1919 and was located in Lincoln Illinois.  It was a family business and his nephew worked there too.   It is said that early production included other companies "blanks" along the way, and an article on Worthpoint indicates Stetson manufactured both melmac dinneware and pottery dinnerware.  Now, no discredit to the author but I am unsure if this was true.  If Stetson manufactured their own plastic line (they would have had to have a moulding facility just for plastics)  in their factory, but perhaps they were like many companies who contracted another moulding company to do so . Either way, the history on it is minimal and one day I will delve through my plastics encyclopedias's and debunk this one way of the other, but today I do not have the time. 

History indicates that Marcrest products would buy them out, and this makes a lot of sense because later examples of Stetson melmac and Marcrest Melmac look similar in design.  Marcrest had a great marketing mindset, and would sell a lot of melmac premiums from grocery stores to magazine mail order and relatively affordable at that.   You can see the similarities in the covered tabbed sugar bowls and the funky S design divided round serving bowls. 

Even after Stetson was "out of business" Marcrest continued the solicitations and selling of the Stetson melmac products.  By 1963 the classic 1950's patterns were reworked into a new "Contour Line" which was super cool and hard this day to find.  Melmac collectors may scoff at the 1960's wheat and brown leafy designs but what's truly exquisite is the shape of the coffee cups.  They look like something out of the Jetson's. I personally call them cat eye cups. How fun it would be to have a set of just the cups and saucers in a 1950's kitchen! 

I have several sets of Marcrest and Stetson tucked away.  I always thought they were the perfect weight and design.  The 1950's pink Stetson sets will hold the most value if you are collecting them.  Everyone loves 1950's pink, and if you decided to collect only Marcrest or Stetson, you would be surprised just how many designs there are, many will remain unidentified unless you are lucky enough to search old magazines and find their official names. 

Collecting is fun, and keeps the items out of the landfill and at use in the home. 

Thanks for reading, if you like this article, share. Sponsored by: 

Marcrest Melmac of Chicago Royalon and Stetson: Connected by Melamine

One of many Marcrest backstamps, this photo courtesy of oragracevintage on Etsy.

Marcrest Melmac is backstamped Chicago, so I know it was most likely molded there. It has direct relations to Royalon Melmac and Stetson Melmac.  Oddly, all three lines were tired to ceramic dinnerware companies.  A Supermarket Merchandiser for 1962 mentions that Mar-crest was into earthenware, cookware, and plastic dinnerware.  In fact I verified this to be true, and here is a list of MarCrest "earthenware" aka china patterns at Replacements, LTD.  Perhaps you've seen their ceramic dishes, such as this one: 

There is a very informative site on Marcrest China here (Daisy and Dot) and a bonus is looking at the old vintage ads there that shows the dinnerware being sold in so many different grocery stores like Kroeger and IGA.  Perhaps you could buy out right or collect coupons....

Marcrest divided bowl, in melmac by AtHomeInNapa.

So it seems in the 1960's china companies didn't want to miss out on melamine sales, however odd that they would sell it in competition with their own china lines.  There used to be huge debates in the 1950's and 1960's between china manufacturers and melmac manufacturers about which was better. I think it was more of a war if you read some of the old archives. I do want to add that I've seen Marcrest with several different backstamps and many different cup handles and versatile style. From squarish handles to triangular, from pastels to brights, it was a great line.

OraGraceVintage features this great Marcrest Pattern, melamine is rarely seen with such a lovely design!  Love the handles!

Marcrest then was tied into Royalon Inc. as you can tell by the markings on the box below.  This ties into Royal China, who had potters such as Don Schreckengost (yes this is Vicktor's brother) who were hired to create lovely patterns for them. It was announced in 1963 that Don was hired to create and coordinate new product development for Royal China, Inc., and Royalon, Inc. via the American Ceramics Bulletin. It is uncertain if Don designed any of the actual melmac patterns, and perhaps we'll never know. 

Royalon backstamp by QuinlanQ on Etsy .

Marcrest Melmac "Styled by Royalon" box at RetroChalet.

The "Royalon" melmac guarantee indicates that the Royalon company was out of Sebring, Ohio. George L. Traner was President and put his warrantly in with the boxes which also had the care and cleaning tips. One can surmise that Marcrest produced melmac for Royal China Company, and although returns went to the Ohio Main Office , one wonders if replacements would have come from Chicago. Many patterns and solids exist in Royalon, but albeit my favorite was the Corsage which was violets on a white background. The completer pieces and parts of the set were in lilac.

Original Paperwork, Courtesy: RetroChalet

Corsage Melmac Plates Marked Royalon by QuinlanQ on Etsy.

Come to think of it not many melmac lines used the color purple, perhaps just Texas Ware and Royalon to name a few.....To further complicate the Marcrest melmac saga, Stetson China Company also had melmac again somehow tied into Marcrest .  To understand the melmac history we have to understand what was going on with the company itselt. Hill Housewares indicates that Marshall Burns Company in Chicago, Illinois had Marcrest produced by many manufacturers, with Stetson being one of them due to pattern likenesses (as confusing as it all is.) 

Lovely Stetson melmac set was offered by ExtreamEcclectics on Etsy.

Applying that same theory to the Stetson and Marcrest melamine patterns, we can say that although many shapes were unique to Stetson melmac, some shapes are the same as Marcrest--down to the same creamers, sugars, squarish platters and divided "S" serving bowls (and sometimes the same cups). This indicates the same molds were often used by the same factory.  

CityFleas offers this Stetson.  Note how the bowl is identical to Marcrest!

Originally I had evidence that Stetson melamine was produced by the Lapcor Factory in Manitowoc Wisconsin (who made the late end Meladur...) However, I do not know which came first, the chicken or the egg. We do know however that all of these wonderful lines are still out there waiting to be collected.

Our Vintage House offers this Stetson melamine set.

Help keep my Site Free and Clean by reporting broken links or pictures that no longer work by texting me at 4109089241 or shooting me an email right here. Let me know what article you're on and I'll fix it in a jiffy . This article last checked for quality assurance on 10/28/16 and dead links removed.