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If you are looking to see how much your melmac is worth, you can read this post. I am sorry that I cannot answer all of your questions - but if you look hard enough on this blog, I think you will find most of your questions answered.
Wednesday, February 29, 2012

Westinghouse Melmac History : A Million Bucks in 10 Weeks

newport creamer and sugar picture
Newport cream and sugar by Westinghouse. Find it at  loves2frame.
Yep, that's right. Westinghouse as in those "appliance folks" that date back to 1886. They acquired the  Bryant Electric Company of Bridgeport, Connecticut in 1901.  Bryant acquired Hemco plastics in 1928.  So, therefore, the whole Westinghouse - Bryant - Hemco - associated thing came to be.  


Westinghouse Plastics Phoot
Oh how cool it would be to mold up your own promo items. These are only $14 at MyRetroStuff.

The plastics division in Bridgeport was big in 1940's wartime production of helmet liners and economy plastics.  On top of that, it made parts for their electrical lines such as housings, switches, and casings. Now add on all the plastic parts for their appliances.  They parts would be for their fans, stoves, washers, dryers, dishwashers, freezers, fridges, just about anything you can think of appliance wise coming out of Westinghouse. From a plastic dishwasher rack to a plastic stove knob. So why not dishes?  Not that far off right?
Melmac backstamp Westinghouse picture
Backstamp Courtesy and pieces available at Loves2Frame on Etsy

By the 1950's Westinghouse had a good market share for plastic dinnerware between the Westinghouse "Newport" , "Darien" and "Ovation" lines ,among several others. Add that to the fact Hemco, Hemcoware, and Hemcolite were being alternately produced under the Hemco backstamp (these wares ranging from a lightweight picnic ware to heavier melamine pieces.)  I do find it odd that Westinghouse's lines were competing with it's own Hemcoware lines but perhaps that's part of their whole marketing tactic. You can see more photos of products here on my other blog post about Westinghouse.
A and P store logo
Photo: Wikipedia Commons

My research has led me to a very interesting article published in 1958 by Decker Communications. It appears Westinghouse wanted to sell their melmac in grocery stores. They went to A&P stores ( The Great Atlantic & Pacific Tea Company, Inc., which operates A&P--some may still be in operation today.)  With the help of an 8 foot corregated cardboard display unit, also called a "merchandiser", the sets were spot tested in 400+ stores in and around New York City.  Sales hit a million dollars in ten weeks.
creamer sugar photo
Newport Creamer and Sugar at OldLikeUs

That's a lot of dough for plastic dishes, even back then. So  it's safe to say I'm giving Westinghouse a pat on the back. I do have to sit and wonder, if that was the case, and they sold so many darn dishes, where the heck did they all go?   Sadly most of the Westinghouse marked examples I've seen are on the thin side, and have lots of scratches. I suppose it's safe to say the housewives may have really used them to death. 

Did you use Westinghouse? Tell me about it!

Sunday, January 16, 2011

Hemco , Hemcoware, Hemcolite, Westinghouse Saga - Early Melamine and Melmac Dinnerware

Photo Courtesy of Cathigreen on Etsy!
Hemco Plastics Division 
of Bryant Electric Company
Bridgeport, Connecticut

Hemco's Early Plastics
Hemco was one of the earlier plastic molders who had it's plastics in the form of dinnerware on the market for industrial and consumer use. 

Early examples of Beetleware "mania" included hard plastic kiddie dishes and Mickey Mouse mugs. In Newsweek Magazine circa 1939, Hemco proudly explained they had hundreds of new dies for producing such items.  A small picture of Mickey Mouse next to the article read, "We hired salesman who knew dishes rather than switches and plugs...and almost before we knew it, we had an important new business on our hands."

Kiddie dishes like this were mass produced by Hemco Plastics Division.
In 1943, Modern Plastics reported, "Hemco is molding a wide variety of fighting material. This includes plastic inner helmets, coil forms for military radio, plastic bomb loading funnels, radio parts, fuze noses, airplane instrument cases, ship lighting reflectors....."    Add that to the already evident masses of plastic cups, utensils, divided kiddie dishes,  and kitchen items.
Rare 1939 Hemco Plastics were beautiful in color and styling.  This item was referred to as Beetleware. Credit: MOMA

Hemco's Industrial & Consumer Dinnerware 
Sometime during this entire era, contracts with the aviation industry were also evident for dinnerware.  We can see by viewing these rare early examples made by Hemco (identical to Watertown Ware shapes for the navy) here on fellow researcher Christopher McPherson's wonderful Plastic Living Site.    Fellow researcher Robin Ptacek, an avid collector of early plastics has assembled beautiful collection of early brightly-colored Hemco.  Colors so radiant such as bright reds, greens, yellows and blues are becoming harder and harder to find.  Some of the earlier wares were Beetle, Polystryne, and Melamine.   It is not uncommon to find an old wicker hamper full of a picnic set marked Hemco!
Rare Hemcoware Cups (probably melamine) as offered by Cathigreen on Etsy!
Hemco was Competing with Westinghouse (it's owner)
In 1946, it is stated that through "Plastics Business" the Bryant Electric Company, Westinghouse owns Hemco Plastics Company, a leading custom molder of plastics.   So one must ponder the question was Westinghouse using Hemco to mold it's many radio cases, fan parts, and  washer, dryer, dishwasher, refrigerator parts?

Westinghouse radio by VintageRatz on Etsy.  Makes you wonder was Hemco molding the cases?
 
What's even stranger, Westinghouse is also doing their own melamine and melmac branded dishes to compete against it's own Hemcoware! Pieces can be found marked Westinghouse, Ovation, Newport, Darien, and more.....
Photo from TheCreekHouse on Etsy showing a Westinghouse backstamp!

Photo and this Westinghouse creamer/sugar set available from TheCreekHouse on Etsy!
Westinghouse's other line "Newport" divided bowl by RetroChalet on Etsy!
Ovation line by Westinghouse offered at JetSetVintage on Etsy!

Hemco's Three Lines of Dinnerware: 


Several brands produced for the Hemco line were marked Hemco, Hemcoware, and Hemcolite.  Curiously, some of these lines were melamine, and others made of a more ridgid polystryene-type material.
This photo from Black Market Antiques, and is that of a "HemcoLite" cup and saucer.

I originally thought that the "Hemcolite" line was indeed the Polystryene line, (hence lighter in weight making it perfect for picnic plastics) but examples with all different backstamps have emerged making me wonder just really was going on.  Of course we may fathom the factory could have "forgotten" to change the backstamps, marking the dishes wrong but that theory was debunked when I read in a Consumer Reports magazine of November 1954, it mentions "Hemcoware" as using "improved polystreyene for its cups."   So just what was melamine and what was polystrene and why was there so much mixing and matching going on?   It's so confusing as some Hemco was Beetleware, Polystryene, or Melamine! Geesh!
Hemcoware Plates, thinner than most 1950's melamine were great for picnic use also, these sold by RetroChalet on Etsy! 
I do have a set of nicely sturdy Hemco dinnerware in my camp in Maine.  They are thicker than these above Hemcoware dinner plates, and resemblant of most 1950's thick melmac.  It is unclear why there were so many variants of Hemco, unless Westinghouse just wanted to cover all angles and all markets, which was probably smart at the time.


Hemcolite cups as offered by ZebrasandBubblegum on Etsy! See below for same molds from Long Island!
Hemco's Molds are Found in Long Island, NY: 
I'm afraid we won't get the answers to these questions, as Hemco molds turned up in Long Island City, NY and are backstamped as such. I have been unable to find out a lot of information, except finding a few rare dolls on this site, dolls circa 1949-1961 which begs the question WHEN during that time did HEMCO PLASTICS sell their molds to PMA Corp?    If you compare they are dead-ringers for Hemco molds, but molded in a polystrene.



The same exact Hemco plates and cups, except made of a cheaper, thinner polystrene were also sold by RetroChalet but backstamped NY Plastic Molded Arts Corp, Long Island NY.  
More from Long Island, NY.


Additional Information: 

Hemco at MOMA 1939 Examples found here

Read about Bryant Electric Company on Wikipedia
History of Bridgeport, Connecticut on Wikipedia
Plastic Molded Arts Corp (doll information)