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If you are looking to see how much your melmac is worth, you can read this post. I am sorry that I cannot answer all of your questions - but if you look hard enough on this blog, I think you will find most of your questions answered.
Sunday, January 13, 2019

Brookpark Melmac Fantasy Line Joan Luntz Five Facts You Should Know

brookpark melmac
Old Brookpark Melmac Ad.

Today I was fully prepared to write a post on Russian melmac when I became sidetracked by a listing for Fantasy Brookpark by Joan Luntz.

Let me explain to you that when I write this post I write with full respect and awe, that Joan Luntz accomplished so much in her day and have written much on her before.

She was a working mother of six (yes six) children, and married to George Goulder,  (so she really was Joan Luntz Goulder).  After WW2 George purchased a plastics company, being President of the International Molding Company he would partner with Joan who designed Brookpark melmac dinnerware.

I cannot say enough about what a contribution Joan made to design, or the melamine history!  I think she was amazing in that she did so much as a woman in her day.  If you recollect the era, circa 1950's  women were still fighting to find adequate places in a predominantly male workforce.  And doing that while raising six children?  A huge accomplishment.

Lastly, but more importantly as it relates to this blog, her contribution to melmac dinnerware and her deigns were timeless, chic, and pretty. She won  many awards, received much publicity,  and many museums inducted her creations such as the Modern Museum of Art.


Joan Luntz Obituary
Photo of Fantasy Melmac Line is actually shown in her Obituary ! 
Refer to article / Obituary on Joan here in the Cleveland Jewish News. 

I recently came across her obituary, which I encourage you to click on the photo or link above to be taken to the Cleveland Jewish News and read.  I am a little bit sad to know she passed on Christmas day.  I for one learned some interesting things reading it.

Fantasy Pattern : Five Facts You Should Know

So with this post I write respectfully about Brookpark and in particular the line called Fantasy.

1. It's Rare.

In my years of collecting Fantasy has been somewhat hard to find and I consider it rare.  I can only tell you from being a plastics collector and researcher since the 90's I have been unable to ever see or find a complete set.  There may be several reasons for this, but if you collect it, covet it! I am not for sure if this is because it was a low production run or the fact that the plates seem to be white with design (and perhaps over time this white became stained and ended up not surviving.)

2. It's hard to identify as the Backstamps Are Most Likely Washed Away. 

Another plausible possibility is maybe no one knows what to call it if they do find it, since it's usually unmarked (and unless they really do their research. )The plates themselves were white with outlines designs reminiscent of leaves, herbs, apothecary.  The accompanying pieces were blue, solid turquoise. Most of these pieces maybe have been umarked or ink-stamped.

fantasy brookpark ink stamps
This picture proves my theory as shown in Thifty Doodads Etsy Shop.

(* Brookpark was known to ink stamp in black ink some of their pieces, which made it difficult when trying to identify lines thirty to sixty years later.  I actually washed a set of Pink Hyacinth by Brookpark (from the same timeframe) and washed the backstamps clean off!)   I confirmed this by actually finding a lot of Fantasy, and checking out the backstamps above.  They were definitely inked!

fantasy saucers by brookpark
The leafy saucers of Fantasy by Brookpark Pic/Buy them at ThriftyDoodads

3. It's Quite Possibly A Very Small Production Run.

I found it in May 1956 Magazine, up until 1959.  I have not been able to find out the exact dates of production, but this gives a three year run.  That's not a whole heck of a lot of pieces.   Additionally, it was up against other lines being introduced around the same time. For instance,  Pink Hycianth, which was in my opinion more popular and more desirable (it was pink and white and if you look in the ad on top this post you'll see how pretty, oh so pretty....)   I have found much of this pink and white in my travels and it is still easy to put together a complete set to this day.

melamine brookpark fantasy

Top Right: Bloodgood Japenese Maple leaf vs "Pot" leaf below right. Note that the leaves on the Fantasy line are freeform ferny style plant leaves.

4.  Some collectors mistook the leaves for pot leaves. ( ouch!) 

I hope if the family of Joan reads this they won't think I mean anything disrespectful to her, but I have gotten a lot of inquiries over the years "Hey, what's the pot leaf design on melmac name?" and wondered just what the reader was talking about. Now I see that that leaf structure on the plates does resemble a bit of Cannabis Sativa leaf.

If you note that the pattern of the largest leaf has a five top leaf spread and then two tiny bottom leaf patterns. This is exactly that of some photographs of hemp/Marijuana leaves.   Although I am unsure just what the leave was, I myself thought that it represented a tree that I grew up with, a cousin of the Japanese Maple---more in referred to as BLOODGOOD JAPANESE MAPLE.    I am unsure and if anyone from Joan's family reads this blog, maybe they can shed light on the leaf itself.  However, all look ferny and fantasy like with the mod dots behind them.

5. It comes in more than one color palette- look for brown hues and the blue hues. 

Although all my above talk above shows the blue on white design accompanied with solid blue pieces, I have posted an article before where the pieces were actually brown hues, with brown or tan solid pieces. Look for both in your travels.  To me, both are elusive.

See the brown pieces in my earlier post on Joan, Arrowhead, Brookpark and Fantasy here.

If you enjoy my blog, follow my Living Vintage podcasts! I'm listed in various podcasts under RetroChalet: Living a Vintage Life!  You can connect with me via Instagram or TikTok! Have a great day ! This post last updated 7.10.21



Saturday, November 17, 2012

Joan Luntz Designer Brookpark Arrowhead

melmac cup brookpark
OvilleVintage on Etsy has these great Fantasy Brookpark Cups and Saucers for sale!

Kudos to Joan Luntz, Design Diva

Today I'm giving more thanks and kudos to designer Joan Luntz. I hate to play the female card, but I have always been partial to her as a designer. If you think about it, early in her career (when she started designing the melmac, late 40's and debuting it in 1950) , she was up against many men industrial designers.  Predominately a man's world if you will.   Enter the boys:  Russel Wright (Residential) , Kaye LaMoyne (Branchell),  and Raymond Loewy (Lucent) , just to name a few.  Now one could argue there were the Eva Ziesel's and Belle Kogan (Boontonware Belle), and even Russel's own wife Mary Wright did some design work herself so there were some women emerging. No doubt back then it was a bit harder for women to be taken seriously.
Brookpark Fantasy Platter
Brookpark Fantasy, one of Joan's best designs IMO, available at MaAndPasAttic on Etsy, a steal at $11.99
Joan may not have had that problem getting her work noticed as not only was she very talented from the start but also very well educated.  Joan was from Ohio, and she was a well minded businesswomen. Suffice to say,  Joan was ironically dating, then eventually married George Goulder.  He would soon be the owner of Industrial Molding  where her dishes would eventually be manufactured.  Of course at the time she met him, who would have known they would eventually be designing and molding plastics together?  Life takes you down strange paths indeed. For Joan, the plastic in my opinion, is one of her best life's accomplishments. Her line is set apart from many other melamine lines of the 50's.  Joan managed to break the mold, if you will, by offering these "square" dishes and being design spunky --in my opinion, a bit ballsy since everything was "round" or oval back then.
joan luntz brookpark
This set retails for $85 and rightfully so at CrackerDogTrading on Etsy.com--there's completer pieces and hard to find soups.
Over the course of time she has designed everything from curtains and placements to melmac dishes and lily china dishes. Men's ties and custom work while raising a half dozen children. One of her children, daughter, Susanna Goulder used to design sets for Sex in the City, I suppose the apple doesn't fall far from the tree.  (She is now in the ministry, and is an ordained minister in Cleveland who helps many others, read about her here.) 

brookpark cocktail glasses
Hello, what's this? These are a mix of Brookpark + Prolon and called Bropon. I have never seen these before. Lovely, and the look of glass in plastic. These are available at 20thCenturyFoxy on Etsy, and I would consider them in the original box a steal for the price.
Her granddaughter had contacted me some time ago for a salt and pepper set, to have one of her grandma's designs.  Joan is still alive and well, and so are her dishes.  Although there is no formal chronology of all her patterns, we keep finding new mysteries that surface and it brings the "ohhhh and ahhhh" like the ironic name of "Bropon" glastic cocktail glasses (above). How chic!  How colorful! And so perfect for the modern diva's entertaining needs.

I will be posting a value guide shortly on Brookpark Modern Design and Arrowhead Everware, but in the meantime I wanted to leave you with some food for thought.
brookpark joan luntz melmac
$38 set of Brookpark Modern Design at JoyofVintageWithSam.etsy.com
Uses for Brookpark Melmac


There are plenty of reasons you should buy used melmac. First to keep these items out of the landfill and use them. Most of these suggestions are in reference to the square shapes of Modern Design by Brookpark...

1. Holidays- Entertaining I've heard of people using them at the holidays --the maroon and green Brookpark looks lovely, and who will see the scratches on the surface if they are covered with a paper doily and cookies? A lovely display.

2. Giftgiving-  Fill a cup full of cookies, cover in saran and top with a bow. The perfect gift giving stocking stuffer is here!  The light grey cups look fabulous with chocolate chip cookies and a red and green bow!

3. Fundraising Ideas - I've seen Brookpark Square dinner plates and platters be used for fundraisers. The goodies in the "prize pack" are on the dish, and it's wrapped in cellophane. Great for church or school events. Not to mention that it's a useful alternative to a basket.

4.  Camping, Kiddies, or Use in Your Everyday Life -  Great for campers, retro style picnics on vintage plates.  Why not have pizza, snacks, or your favorite lunch on them? Kids won't break them if they toss them. You can use them, wash them, just don't microwave them or gouge them to death with steak knives.

5. Collect and Display- Nothing says modern design like a display of Brookpark.

More Reading and Ideas

  • Go off-site to read this Wonderful Article on Joan Luntz, sent to me by her daughter. It has great photos of Joan's work as a designer.
  • Read all my Brookpark entries HERE
  • Buy vintage Melmac here
  • Hey, check out this modern light I love, would look great in that fifties kitchen hanging over a set of Brookpark Melmac! You can find more just like it below by clicking on the website!




Thanks for reading Melmac Central. Keep the melmac love flowing.